Beautifinous.

Hey guys! So as I promised in my previous post featuring the Avon mark. 2-in-1 Lip Tattoo, I’m here with a second Avon lipstick post this week, and trust me, it’s a good one.

The Avon True Luminous Velvet Lipstick range is a twist on their original Avon True Perfectly Matte Lipstick and Delicate Matte ranges. The formula is soft matte, but with a shimmer that makes them look like velvet on the lips. Avon played around with the idea of metallic matte lipsticks with their mark. Liquid Lip Lacquer Matte Shimmer range, but for this launch it’s all about the metallic matte lip.

The range comes with 15 shades on launch and each of them promise to apply easily with no dragging, never feather or bleed and sit comfortably on the lips. Avon didn't have samples of every shade available, so sadly I only have 9 of them to show you. If I can get hold of the others, I will be sure to swatch them for you all too.

They come packaged in a matte black, rounded rectangular tube with a rose gold band around it with the Avon logo. 

I recently featured a couple of other metallic matte lipsticks on the blog, so if that’s your thing, you can check out my post on the Green People Instant Lip Definer.  

Application and Results:

Before we start with the swatches, I usually make some points about the lipstick range as a whole. However, the lipsticks are all very much equal quality and usage wise with this range, and I’ve decided to talk about it all in depth after the swatches. 

So let’s scroll through the swatches of the Avon True Luminous Velvet Lipsticks.

Copper/mid-nude shade. Avon got a launch nude shade right! This looks so beautiful in person and it’s super wearable throughout autumn/winter.

Just like Luminous Nude, this shade is super wearable. It’s perfect for day time wear or night time wear.

This warm pink just screams springtime. It almost feels like a golden pink even though there isn’t any noticeable gold shimmer. 

A very pretty, casual, every day blush pink shade. Easy to wear. Similar to Prismatic Pink, but Rosy Glow is more purple leaning.

A true red shimmer. Avon do great red lipsticks, and this is no exception.

Wow! Avon always throw in a bright, cool undertoned pink shade, and for this range, it’s Garnet Flare.

A beautiful copper-red, nude brown shade with some silvery shimmer. This would be a great nude shade for those with darker skin.

A bright purple shade. Very beautiful in person and perfect for the summer or a night out.

A beautiful pink red. This just seems to scream Christmas to me, but at the same time it also screams ready for summer. Very versatile shade.

Now to talk about how these apply and wear.

I’m going to be super honest here. I was amazed. Usually the nude shades of new Avon launches can be a real let down, but in this launch, all of the ones that I have are great. They all applied well, good formula, good wear time, nice shade selection, etc. Their wear time comes in at a few hours, but there can be some fading in the centre which means you will need some top ups. 

This means that they don’t wear quite as long as their Perfectly Matte Lipsticks, and they’re not as matte. However the wear time is still great and the soft matte with shimmer looks great.

There were actually no weak shades in this bunch. None. Zero. Nada. Every single shade applied well and easily, great pigmentation, great wear time. Some of the shades don’t necessarily match the swatches in the brochures or online though, and that’s possibly the only downside. The nude shades look far lighter in the book, as does Red Flash and Cocoa Beam. 

They’re not drying but also not moisturising. Therefore, remember your lip balms and scrubs in between wear. I experienced no feathering or bleeding, and they do glide on with no dragging.

By the second swatch, I already knew that this was going to be an all round great collection. In my opinion, this is Avon’s best lipstick launch since their Perfectly Matte Lipstick launch.

For the price you pay for these, you’re getting a fantastic product. I’m really pleasantly surprised as I was expecting at least one to not apply as well as the others.

My favourites from this batch of shades are Chilling Cherry, Violet Shine and Garnet Flare.

I’d really like to see more shades in this range, so I’ll be waiting for a new shade release in the future like Avon do tend to do.  

Product Rating: 9/10

The new Avon True Luminous Velvet Lipsticks will be available in campaign 1 in the UK and online on my online Avon store (UK, courier delivery only). Make sure you get yours in time for Christmas for all of your Christmas parties!

What are your thoughts on the Avon True Luminous Velvet Lipsticks? Which shade is your favourite?
Let me know in the comments below!